http://www.apple.com/trailers/touchstone/hitchhikersguidetothegalaxy/
http://www.apple.com/trailers/touchstone/hitchhikersguidetothegalaxy/trailer_2/
http://www.apple.com/trailers/touchstone/hitchhikersguidetothegalaxy/trailer_3/
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Unattractiveness or counterintuativeness of such methods become
advantages, because they force one to accept new and better ways of
thinking about the subject. -- From W. Siegel, "Fields".