I started reading this book called "Trust Us, We Are Experts!" I felt I
hadn't been reading anything lately and I remembered one of my cousins
mentioning the book some time ago.
The book is about how PR professionals have been and are trying to
manipulate public opnion in modern days. It started with some interesting
examples (the tobaco industry, Microsoft, etc.) and moved on to the
history of the modern PR industry. It's quite an interesting read and
makes you think about a lot of things you read and watch in the media.
One of the things metioned early in the book was that the best PR these
days looks like a news item.
Althought I felt that the book was very informative about what you should
trust in the media, I also got worried that my already sarcastic
personality would become more so after finishing the book, that I won't be
able to trust anything at all.
Hong.
-- 04/19/1998 ------------------------- http://www.sori.org/hongcho/ --
Due to a shortage of devoted followers, the production of great leaders
has been discontinued.